And you're going to want to hire someone who understands you, your problem and knows how to take care of it! When it comes to marketing your business, you'll be much more effective and have more opportunities to make more money, if you get laser focused on one specific group of people. This will allow you to become the expert problem solver for the group and become known as the go-to person for that industry or group of people.
So get to work NOW, and start thinking about one email list specific target market you know a lot about, or that you enjoy working with, or one that you'd just like to learn more about. Research that market, and then start updating your marketing materials, your marketing campaigns so that your target market can connect with them and you. And then start hanging out where that target market hangs out, whether it's online or offline. And then offer solutions that your target market needs and is searching for.
Once you have a defined target market, you'll find that you're going to enjoy marketing more, enjoy working with your clients more, and can look forward to seeing your income grow even more! So go get started! In 2004, Nirmalya Kumar of the London Business School, published an incredibly insightful book called "Marketing as Strategy."