Changing the Game Now, I can’t speak to the specifics of your marketing-sales handoffs, but this sort of situation is pretty common. The goal of marketing is to get leads to sales at an affordable price, so that’s what they’re held accountable for. The goal of sales is to close leads, so they focus on closing leads. But, because both teams are focused on their piece of the puzzle, no one takes the time to step back and look at the big picture. That’s a real shame, because to your customers, marketing and sales are all part of the same experience. If marketing doesn’t set the right expectations and if sales doesn’t meet those expectations, your customers don’t think, “Gee, I bet their marketing and sales teams are a little out of sync.
That’s pretty normal, though, so I guess Whatsapp Database I’ll just see how things shake out.” Instead, they think, “Something is really wrong here. I’m going to bail and look for a company that has its act together.” And just like that, your marketing and sales teams have blown the pass and missed out on another prospective customer. It’s a sad story, but it’s one that will play out over and over until you can get marketing and sales working from the same playbook.
With that in mind, here are three simple ways to make sure that you are passing sales the best leads possible. 1. MAKE DELIVERABLE CLAIMS In our example story, your marketing did a great job of producing the right kind of leads, but it didn’t do a very good job of setting the right expectations for your sales process. Unfortunately, it can be surprisingly easy to fall into this trap of making undeliverable claims. The job of the marketer is to generate interest in a product. Interest is often measured with metrics such as conversions, leads, traffic and calls but not sales.